Technological advancements have facilitated businesses in different ways. In order to stay at top, experts must apply new marketing tools and technologies. Nowadays, audiences are better informed than ever before. This is the reason they want precise and specific content compelling a raise in content quality. Content marketing industry is growing at a rapid pace and by 2021; it will be around $ 40 billion.
While it is important to showcase your product for search engines, it is crucial to remember to the end audience is human, not an algorathim. By driving a positive relationship with your audience, not merely for sales, but also for thought-leadership, you can achieve amazing results. Want to find out how? Check out the Content Marketing Trends in 2019 for ideas.
Design a content marketing strategy
You need to design a content marketing strategy in accordance to your business goals. You need to find out that sweet spot where you can publish relevant content. This specific content will not only give incredible value to your audience, it will help you achieve your goals. In the year 2019, it is not going to be that easy.
Smart marketers have started designing their strategies. Most of them have content calendar. They populate it with engaging content to delight audience. They optimize according to the needs, behavior, and habits of their audience, providing what is needed when it is needed.
Lazy digital marketers who were publishing content on social platforms like LinkedIn, Facebook, Instagram and Twitter need to understand that the same will not work in 2019. Small disorganized posts on social media platforms will not help you achieve your goals in 2019.
Concentrate on genuine and relevant content
According to a report published in digital marketing journal revealed that relevant content increased purchase intent in more than 78%.
The simple formula to stay ahead of your competitors in 2019 is to create relevant and original content. To do so, you should hire a trained writer to help you in your marketing endeavors. Marketers simply copying the viral headlines or plagiarizing other content can actually harm their own businesses. Instead, you need to win the trust of your audience by solving their problems in an easy-going manner.
Understand the mental state of your readers or visitors. If they are interested in local searches, don’t give them global results. If you can understand their needs and wants, they will love you, rewarding your marketing efforts by sharing your content with their friends.
Keep up to date with the latest news, industry developments and product reviews in relevant blogs within your niche. This will make sure you know what is going on and what others are talking about.
Voice control and search
In 2019, you will need to think how your targeted customers conduct searches. Keyword searches can no longer be typed-based, but instead, may need consider search phrases based on oral patterns due to increases of people use voice-based searches.
This year is going to see big changes, and marketers cannot afford to ignore the power of voice search. Write your content that focuses on answering the quick questions with simple answers because it will make your content show in the search results.
Most of the voice searches are coming from mobile devices or smartphones. This is the reason why mobile optimization is integral in 2019.
Content Optimisation for non-Google SEO
Alternative search engines have become increasingly popular in the marketing world. This trend arisen for multiple reasons, with examples including of a geo-targeted search engines such as Naver and Baidu, competitors atttempting to upset Google’s near-monopoly in search with Bing being the biggest example, and lastly privacy and encryption conscious search engines like DuckDuckGo and Qwant.
Whether each is worthwhile essentially depends on your target audience and competition in the respective search engines. For example, a start-up looking to challenge major companies in their industry may fare better on a smaller search engine. Another example would be the interest of your demographics, with the elderly perhaps conducting more searches on Facebook than Google and those concerned with data privacy preferring DuckDuckGo.
While Google still dominate 90% of the United States searches as of late 2018, it is likely that this near monopoly will begin to decline. Tactics varies among the various search engines and you can check out The Manifest’s article on non-Google SEO here if you have decided to proceed but are unsure of how to do so.